Is it time to break up with your dating app?

or investors, writes venture capitalist and LinkedIn Top Voice Jessy Wu. However, she argues they often lack innovation and that for a dating app to be succesfull and profitable, it usually needs to keep users engaged and swiping, rather than helping you find ‘the one’. “Tinder / Bumble / Hinge are broken. Genuine connections are rare, few matches lead to a date, users spend years on the apps without success, and regular users report increased anxiety and depression,” she writes. She suggests dating apps could focus on driving high quality matches or limit the amount of time people spend ‘doomswiping’. Read Wu’s full post below then let us know in the comments section – is swiping for love going out of fashion? You can also share your idea of the day on any topic to get people talking. Click this link to write your #IOTD post:

Wu explains that one of the most common startup pitches she gets is for new dating apps

What’s one of the most common ideas I get pitched as a VC investor? Dating apps. The core insights are similar, and irrefutable: ?? Tinder / Bumble / Hinge are broken. Genuine connections are rare, few matches lead to a date, users spend years on the apps without success, and regular users report increased anxiety and depression. ?? There is an opportunity to focus on driving high quality matches – e.g. by creating ‘highly compatible’ matches. ?? We can limit the amount of time people spend ‘doomswiping’ by restricting them to one quality match per day / week. ?? Read more