It’s rare to find a Jew who hasn’t heard of JDate. Responsible for bringing countless members of the community together in matrimony, a whole generation of young people has grown up taking photos for upload to its hallowed webpages. But 20-something Jews, permanently attached to their cellphones as are most millennials, have many other options now for finding “the one.” Aside from actually meeting people face-to-face (G-d forbid), phone apps are being touted as the way forward.

The apps attempt to connect an array of Jewish singletons – if you both “like” each other, then you can chat. The market leaders, more established JSwipe and new kid on the block Jfiix, promise to connect you with “cool, young and mobile Jewish singles.” As someone who fits these criteria (it’s cool to label yourself cool, right?), I’m here to explain why I don’t believe they’ll achieve their aim. Read more